For each visitor to our Web page, the YupRocks.com web server recognizes the visitor's IP address in addition to the page from which the visitor found YupRocks.com (the referrer page). YupRocks.com does not have anything on the site that automatically collects any information such as a visitor's name, address, email address, or any other private information. However, if a visitor signs up for one of our services (Email, or Advertising) or uses any of the contact forms available on the site then they are presented with the opportunity to enter some of this information. When this contact is established by the visitor and this information is distributed to YupRocks.com we store and use this information in a secure environment.

We also collect aggregate and user-specific information on what pages consumers access or visit. The information we collect is used for internal review, used to improve the content of our Web page, and/or used to customize the content and/or layout of our page for each individual visitor.

Information is not shared with other parties for ANY purposes.

If you supply us with your postal address online you will only receive the information for which you provided us your address. Your address will NOT be given to any third parties or used in any other way except that for which you had provided it. In the same regard, visitors who supply us with their telephone numbers online will only receive telephone contact from us with information regarding orders they have placed online. Telephone numbers will never be sold or given to any third parties under any circumstances.

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future we will contact you before we use your data for these new purposes to notify you of the policy change and to provide you with the ability to opt out of these new uses. This privacy policy page will also be updated to reflect any changes before the actual application of any changes.

To try and bring you offers that are of interest to you, we have relationships with other companies that we allow to place ads on our Web pages. As a result of your visit to our site, ad server companies may collect information such as your domain type, your IP address and clickstream information. For further information, consult the privacy policies of: Nature-Gifts.com. The information sharing and use policies outlined above apply to our relationship with advertisers as well; in other words, we will not provide any of your information to these third parties.

YupRocks.com makes no promises or guarantees as to the content or offerings of our advertisers other than taking steps to assure that advertising is related to the field of geology, geography, rockhounding, collecting, and other interests pertaining to the Natural Sciences. Advertising that strays from these fields should be reported immediately using the email address provided at the top of the page. All precautions are taken to limit the advertising to these particular topics. All advertising will be links to content that is suitable for all ages.

Upon request we provide site visitors with access to all information [including proprietary information] that we maintain about them, unique identifier information (e.g., customer number or password) that we maintain about them, transaction information (e.g., dates on which customers made purchases, amounts and types of purchases) that we maintain about them, communications that the consumer/visitor has directed to our site (e.g., emails, customer inquiries), contact information (e.g., name, address, phone number) that we maintain about them. Visitors can access this information by emailing us at the above address.

Upon request we offer visitors the ability to have inaccuracies corrected in contact information by emailing us the desired changes.

If you feel that this site is not following its stated information policy, you may contact us at the above email address.